The conception of Rok Lok Records took place in the winter of 1998 as I was preparing our first release On the Might of Princes "The Making of a Conversation" which appeared in August 1999. Early on I knew I wanted to contribute a different voice to Long Island's creative community. Traffic Violation was already releasing the finest in anthemic punk rock so why should Rok Lok duplicate that? Inspired by not only the strong local community of bands and artists and local labels like Traffic Violation and Eiffel Trousers Records, I took inspiration from K Records, Shrimper, Merge Records, Kill Rock Stars and numerous other labels I grew up worshipping to create what I wanted to set out to do with Rok Lok Records.
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