https://bitwbitwbitw.bandcamp.
Bitw is the solo project of Welsh musician Gruff ab Arwel. A committed DIY artist, he has built a career of sorts on his own terms, creating lo-fi art pop (not his description) that takes itself seriously without taking himself too seriously. Now in his mid-thirties, Gruff has made the seamless transition from failing musician to failed musician, and is finally enjoying the freedom that comes with having nothing left to prove.
His latest album, Gaddo Glaw, is his most homemade and cost-effective work yet; a record made almost entirely alone with a borrowed Portastudio and a steady supply of bad news. The songs find Gruff generally giving up on hope and finding peace instead through accepting our impending doom. His first entirely Welsh-language release, Gaddo Glaw confronts geopolitical conflict, the climate crisis and the general feeling that things are falling apart, all delivered in easy-to-digest pop song form. Bleak in subject matter yet full of warmth, the album stops short of finding a beacon of hope, but nevertheless holds on for dear life to love as one of the best things full stop.
